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, in which market makers facilitate the buying and selling of digital assets by providing continuous buy and sell orders. They ensure good liquidity, a critical aspect in the decentralized and fragmented characteristics of the crypto market. But what are the popular market-making strategies that make liquidity happen? Let’s talk about it.

Evolution of Market-Making Models in Crypto

Digital assets come in unique shapes and challenges that make it necessary for market-making models to evolve. This was originally a painstaking process, with individuals manually adjusting order prices based on market conditions.

The market shifts and matures through time. Tech adapts to meet ever-changing demands. With the increase in trading volumes, automated market-making (AMM) systems and algorithmic trading became prevalent in this sector of finance. This tech advancement allows market makers to execute trades at high speeds and respond to market changes in real time—further accelerated by blockchain developments, smart contracts, and DeFi.

Designated Market-Making Model vs. Principal Market-Making Model

Further down the road, we have two primarily used market-making models in the crypto space: the 

Designated Market Making Model and the Principal Market Making Model

. Let’s take a look at the difference in this educational video:

These market-making models effectively mitigate slippage and enhance market depth. The difference lies in their risk profiles and levels of engagement for token issuers. With unique characteristics, token issuers can compare the two and decide which aligns with their trading objectives. 

Liquidity: The Role of Crypto Market Makers

What do market makers and these models bring to the table? 

Liquidity is king in any financial market, and the crypto space is no exception. Market makers enhance liquidity by narrowing bid-ask spreads—the differences between the highest price a buyer is willing to pay (bid) and the lowest price a seller is willing to accept (ask). This spread reduction makes it easier for traders to buy or sell assets at fair prices, ultimately attracting more participants.

Liquidity is especially critical for institutional investors and large traders, as it allows them to move in and out of positions without significantly impacting the market price.

We’ve established how market makers keep the market flow using carefully strategized models. What are the implications of an illiquid project without market makers?

 Without a market maker’s involvement, spreads widen, increasing the expense for investors and affecting market efficiency.

 Illiquid projects become more prone to unpredictable price movements, dissuading potential investors.

 Thin order books and limited liquidity can create challenges in promptly matching orders, leading to difficulties entering or exiting positions.

Good market-making that utilizes the right strategies and 

 go hand-in-hand in contributing to the overall stability of the crypto market.

Here's a helpful infographic that might come in handy:

Discover the mechanics of market making, comparing Designated and Principal Models. Explore their pros, cons, and risk profiles of each + a free infographic.

As we all know, Bitcoin remains superior in terms of market impact. Hence, the latest discussion swirls around one of the most anticipated events that usually occurs every four years: 

Bitcoin Halving is an event that occurs approximately every 210,000 blocks. It is a pre-programmed mechanism in the Bitcoin protocol designed to control the issuance rate and total supply of the cryptocurrency. During the Halving event, the number of new Bitcoins created with each block mined is reduced by half. Initially set at 50 Bitcoins per block, the first Halving in 2012 reduced the reward to 25 Bitcoins. Subsequently, the second Halving in 2016 further reduced it to 12.5 Bitcoins, and so on.

, historical analysis suggests that there is a significant increase in BTC price after each halving event, with 2020 being the lowest % increase so far, standing at 652%

Bitcoin Halving serves two primary purposes:

, ensuring that the supply of Bitcoin remains limited. By halving the block reward, Bitcoin becomes increasingly scarce, emulating the characteristics of precious metals like gold. This scarcity, combined with growing demand, has been a significant driver behind Bitcoin's price appreciation over the years.

 instrumental in maintaining a predictable and gradual issuance schedule.

 With a fixed number of Bitcoins to be mined (21 million), the Halving events ensure that the supply is distributed over an extended period. This gradual release prevents a sudden flood of newly created coins that could potentially disrupt the market equilibrium.


Any currency other than Bitcoin is called an altcoin. Hence, the event could potentially affect the market in two ways: Positive or Negative, which is generally going to be influenced by many factors including Market Sentiment, and Market Intelligence.

Bitcoin Halving could potentially increase the cost of altcoins if investors and traders associate the event with a positive sentiment toward all cryptocurrencies. Meaning, that if trades on bitcoin are positive overall, it can spill over to altcoins and eventually generate a more positive price fluctuation.

If the fluctuations in the Halving event are too sharp and unstable, this might cause investors to become more cautious and wary in trading other cryptocurrencies. Meanwhile, if the trades in bitcoin are also relatively good, the focus might just be on bitcoin and altcoins might suffer in return.


How to prepare for the next Bitcoin Halving Event? (Expected 2024)

It is important to stay on top of cryptocurrency news platforms, and join relevant online communities. Being well-informed about any updates or changes leading up to the event will help you make informed 

https://www.nicehash.com/countdown/btc-halving-2024-05-10-12-00

 Study the price patterns and market behavior of Bitcoin before and after previous Halving events. Although historical data doesn't guarantee future outcomes, it can provide valuable insights into potential trends and market sentiment. Look for patterns, correlations, and any relevant indicators that may help you make informed predictions. 



Consider diversifying your cryptocurrency portfolio to reduce risk. While Bitcoin Halving may create price volatility, other cryptocurrencies may perform differently during this period. Allocating a portion of your investment to other cryptocurrencies or assets can help mitigate potential losses or take advantage of alternative investment opportunities.



 Define your investment goals and strategies before the Halving event. As the saying goes “only invest money that you are comfortable to lose.” We do not advise putting your entire life’s savings into the bucket. Determine your risk tolerance, and desired outcomes and establish clear entry and exit points. We highly recommend you read 

our article about slippage and slippage tolerance

, to get you acquainted with the basics of trading and how to minimize trading risk.



The market after all is affected by how people react to certain news. Analyze social media discussions, and look for market indicators to gauge the overall sentiment. This information can help you better understand market expectations and make informed decisions.



Prepare for Increased Market Volatility: 

Bitcoin Halving often introduces increased market volatility, which can result in rapid price fluctuations. Prepare yourself emotionally and financially for potential market swings. Consider adjusting your trading or investment strategies accordingly and avoid making impulsive decisions based on short-term price movements. Keep your emotions in check to avoid impulsive decisions.



If you are relatively new, it is always advisable to invest in professional help to get you started. Look for financial advisors or experts with experience in the crypto market. They can provide guidance based on their expertise and help you make more informed choices. 



Bitcoin Halving is an event that occurs approximately every 210,000 blocks. It is a pre-programmed mechanism in the Bitcoin protocol designed to...

Bitcoin Halving is an event that occurs approximately every 210,000 blocks. It is a pre-programmed mechanism in the Bitcoin protocol designed to control the issuance rate and total supply of the cryptocurrency.

While nothing is set in stone, the next Bitcoin halving is expected to occur in April 2024. We know that seasoned enthusiasts and newcomers alike wait in eager anticipation, so why don’t we do a quick recap of how it looked like in the past years and try to understand the trends that came after?

The Bitcoin Halving Timeline: A Decade of Transformation

A quick definition for the crypto newbies—Bitcoin, the pioneer of cryptocurrencies, undergoes a transformative event known as "

" approximately every four years and 210,000 blocks. 

What are the key milestones and notable halving statistics that led to the current state of Bitcoin? Here’s a timeline:

The inaugural halving event took place on November 28, 2012, marking a shift in Bitcoin's supply mechanism. The block reward, previously set at 50 BTC, was reduced to 25 BTC. This watershed moment laid the foundation for Bitcoin's scarcity model, influencing its market dynamics.

The second halving occurred on July 9, 2016, further cementing Bitcoin's deflationary nature. With the block reward halved to 12.5 BTC, the market witnessed a heightened awareness of Bitcoin's scarcity, leading to increased interest and investment.

The most recent halving event unfolded on May 11, 2020, amid growing global attention. With the block reward reduced to 6.25 BTC, the significance of Bitcoin as a hedge against inflation gained prominence, triggering a surge in institutional interest.

While the fourth halving is projected to occur around 2024, precise dates may vary due to the decentralized nature of the Bitcoin network. Analysts and enthusiasts eagerly anticipate this event, bracing for its impact on the market and the evolving narrative of digital finance.

The Bitcoin halving timeline offers a glimpse into the meticulous design of BTC’s controlled supply, shaping its role as a pioneering force in the decentralized financial landscape. How exactly does it affect the market?

Market Sentiment in Bitcoin Halving Events

Bitcoin halving events are a breeding ground for investor expectations and psychological shifts within the market. The anticipation leading up to a halving is palpable, as investors grapple with the impending reduction in new Bitcoin issuance. The scarcity narrative takes center stage, often fueling 

 among the crypto community. What are these?

 Investor expectations are often colored by FOMO on potential gains. As the halving approaches, this fear intensifies and leads to increased buying activity. Investors, both seasoned and newcomers, aim to position themselves advantageously before the event, contributing to upward price pressure.

 The lead-up to a halving event is marked by intense speculation on the potential price impact. Analysts and traders attempt to forecast the market's response, building more steam as price predictions vary widely. This speculation influences short-term market trends.

 The aftermath—investor sentiment undergoes an adjustment phase. While some anticipate an immediate surge in prices, others brace for short-term volatility. These psychological nuances become detrimental after a BTC halving event and will affect an investor’s trading strategies and risk management.

Now let’s talk about the media’s role in all this: They shape public perception and, consequently, market sentiment during a Bitcoin halving. The narrative portrayed in mainstream and crypto-specific media outlets can contribute to a collective “mood swing” within the broader audience. How?

 Media coverage counting down to a halving often amplifies the excitement surrounding the event. Sensational headlines and optimistic analyses contribute to a bullish atmosphere, influencing retail investors and potentially exacerbating market volatility.

 Media outlets often craft narratives around the halving, weaving connections to BTC’s long-term prospects. Whether framing it as a supply shock or a testament to BTC’s digital gold narrative, these narratives can sway public perception enough to move the market.

 On the flip side, responsible media coverage also helps manage an investor’s expectations. Educating the public on the historical context of previous halving events, potential outcomes, and the inherent uncertainty helps foster a more informed and rational investor base.

Historical patterns suggest a mix of short-term volatility and longer-term upward price trends. In the immediate aftermath, the market often experiences heightened activity as investors and traders react to the event. The reduced supply of new bitcoins can contribute to upward price pressure as the scarcity narrative becomes clear.


Price volatility can increase as the market adjusts to the new supply dynamics weeks and even months later. Short-term fluctuations, influenced by speculative trading and profit-taking, are common during this period.

Historically, Bitcoin has demonstrated a tendency to experience significant price appreciation in the months and years that follow. The reduced issuance of new bitcoins, coupled with growing demand and adoption, makes the space favorable to long-term investors.

With each halving, there's a growing trend of institutional and mainstream adoption of Bitcoin. The scarcity narrative as a hedge against inflation can attract institutional investors seeking store-of-value assets. Increased media coverage and positive sentiment post-halving can also contribute to a broader understanding and acceptance of BTC in mainstream finance.

Governments and regulatory bodies may take a closer look at crypto markets and consider policy changes. Clear regulatory frameworks can bring stability to the market and boost investor confidence, but uncertainties in this regard persist and can impact market sentiment.

You can never be too informed in the world of crypto, especially on the topic of Bitcoin halving. So take this free infographic and equip yourself for a potential halving event this year.

The next Bitcoin halving is right around the corner. Get ahead of the curve by studying post-halving trends seen in previous years + a free infographic!

In our previous blog post, we wrote about the 

. Although we did anticipate that these would be released this year, we all know that 2023 presented challenges within the cryptocurrency sector, which perhaps urged some of these projects to postpone or delay their token release.

However, there are still various projects initiating notable airdrops that garnered significant interest within the community and potentially augmented investors' portfolios. It is essential to recognize that these airdrops transcended beyond mere distribution of complimentary tokens; they marked critical junctures in the development of these projects and potentially reflected the robustness of their respective communities. 

Let's explore some of these standout moments:

Arbitrum, with its layer 2 solution for Ethereum, took a significant leap in improving smart contract capabilities. Launching its ARB token and the subsequent airdrop was a landmark event. Allocating 1.162 billion ARB tokens to its early users, this airdrop was one of the largest in terms of scale and impact.

Celestia's innovative approach to blockchain scalability, focusing on a modular design, was a game-changer. The airdrop of 60 million TIA tokens to users of various platforms and contributors was a testament to its commitment to fostering a diverse and engaged community.

As an oracle network, Pyth Network played a crucial role in providing accurate financial market data. Its decision to airdrop 600 million PYTH tokens to a wide range of users underscored its role as a key player in the blockchain ecosystem.

As the calendar flips to 2024, the crypto community is buzzing with anticipation over potential airdrops from groundbreaking projects such as Zksync, Starknet, and Layer Zero. These innovative platforms aren't just pushing technological boundaries; they're poised to inject fresh vitality into the crypto ecosystem, offering new avenues for participation and investment.

1. ZKSYNC: The Future of Scalable Transactions

zkSync, a ZK rollup, stands out as a trustless protocol enhancing Ethereum transactions with scalability and cost-efficiency. By moving most computation and data storage off-chain, while ensuring the security level of Ethereum, zkSync presents a revolutionary approach to transaction processing.

 With $458 million raised from top-tier investors, zkSync has hinted at a future native token launch. Engaging with their mainnet and testnet regularly could place you in a favorable position for an airdrop. Pro tip: transact frequently, perhaps monthly or weekly, to boost your eligibility.

2. STARKNET: Unleashing Unlimited dApp Scalability

StarkNet, a decentralized Validity-Rollup, is an L2 network over Ethereum, propelling dApps towards unlimited computational scalability. Leveraging STARK, the most secure and scalable cryptographic proof system, StarkNet doesn't compromise on Ethereum’s security and composability.


With $273M in funding, StarkNet has confirmed the launch of its STRK token. A significant portion of the total supply is earmarked for end users and developers of StarkNet-based dApps. If you've engaged with dApps like dydx, Immutable, Celer, and others on StarkNet, stay alert for potential airdrop eligibility

3. LAYER ZERO: Redefining Omnichain Interoperability

LayerZero stands at the forefront of omnichain interoperability, specializing in seamless message passing across different chains. It emphasizes authentic, guaranteed message delivery with adaptable trust levels


 Although LayerZero currently doesn’t have its own token, its substantial funding of $173.3M from notable investors signals a strong likelihood of a future token launch. Active users of dApps built on LayerZero should keep an eye out for potential airdrop opportunities.


: An Ethereum L2 solution incubated by Coinbase, Base is designed for scalability and accessibility, aiming to onboard the next billion users into the crypto space. It’s built on the OP Stack in collaboration with Optimism. As Base progresses towards decentralization, there might be opportunities for early users to benefit from airdrops.


 A unique Ethereum protocol introducing 'restaking,' EigenLayer allows for the extension of crypto-economic security to more applications. Users actively participating in restaking could be rewarded in future airdrops.


 A type 2 zkEVM, Linea replicates the Ethereum environment, promising lower transaction costs without sacrificing Ethereum's security. Early adopters and developers might receive incentives as the platform grows.


Shardeum brings linear scalability to EVM-based L1 through dynamic state sharding, maintaining low fees and high throughput. Active developers and users within the Shardeum network may be recognized with airdrops.


Focused on omnichain smart contracts and messaging, Zetachain aims to revolutionize cross-chain interactions. Zetachain has hinted at launching “ZETA” tokens, with testnet users potentially eligible for airdrops.


An EVM-equivalent ZK-rollup, Scroll leverages zkEVM for efficient EVM execution, aiming to enhance the Ethereum ecosystem. Early adopters and active users may be in line for future rewards.


Staying informed about these developments is crucial. Whether you're a seasoned investor or new to the scene, understanding the impact and potential of these airdrops can significantly influence your strategies and decisions. Airdrops and Retrodrops are a great way to incentivize the project's community and perhaps a proven marketing strategy to keep people excited about their upcoming releases. 

To learn more about the difference between Airdrops and Retrodrops, stay tuned for our upcoming post!

: This article is for informational purposes only and should not be taken as financial advice. Always conduct your own research and consult with financial experts before making investment decisions.

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